the children’s lifestyle store for high quality, design-led clothing,
decor and toys.

HEY GIRL worked with the founder of W&F on a Brand Identity & Shopify Design & Development for the wonderful Wilf & Friends. The branding is playful, stylish & celebrates the joy of childhood, whilst also really speaking to the parent. The website completely embodies the values of the brand, with interactivity, play, aesthetics, education & practicality running seamlessly through the design.

www.wilfandfriends.co.uk