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HEY GIRL ™
this is your independent design studio,  leaning into colour, individuality  and collaboration.

Allow me to perfectly craft the aesthetics of your very own dream brand, giving you the ‘I can’t believe this is mine’ feels each and every time you show up for your business.

The services

the HEY GIRL designs

I work with ambitious, women-owned businesses on their branding, websites and marketing materials. But what makes the HG designs unique? That would be my strong visual aesthetic that I always lean in to, and my knack of perfectly blending commerciality, playfulness & style to create designs that sell, and always resonate with your dream audience. Take a glimpse at some of my creations below or view the full portfolio.

View portfolio

the HEY GIRL services

I offer a range of services to cater for brands at all stages of their journey. From creative days that focus on smaller deliverables, where we can work through your to do list, to full brand & website design for the entrepreneur ready to go all in. Can’t find something that is quite right? I am always happy to provide a bespoke quote tailored to you, just leave a comment in the enquiry form and I will be in touch. Check out the HG services below!

Do you have a brand concept that you are completely obsessed with, but is missing a creative identity that truly resonates with your dream audience? It might be holding back your growth, or preventing you from sharing your 'thing' unapologetically with the world. My brand design service ‘Brand Aesthetics’ focusses on perfectly crafting a visual identity that really speaks to your people, ensuring you leave the experience with both the tools and the confidence to hit the ground running.
Brand Aesthetics
Are you in need of a digital home for your brand that resonates with your audience, feels truly bespoke, and effortlessly converts scrollers into customers? I work across Squarespace and Shopify to expertly design and develop your own perfect corner of the internet. All of my websites are custom made, and are always a seamless blend of unique & interactive design mixed back with expert functionality to ensure you have a website that delivers both aesthetically and commercially.

Web design services
Are you struggling to show up consistently on Socials? Do you have all of the content ideas, but when it comes to crafting them into a design that resonates with your audience it feels difficult, inconsistent and off-brand? Is this negatively impacting your engagement? I create social media suites, templates and ready-to-post graphics that feel cool, refined and engaging, so that you can achieve a cohesive and scroll-stopping presence.
Take me to services
Ensure every touch point with your customer has an aesthetic synergy, and shares your brand’s unique energy. For that three sixty brand experience, I design packaging, thank you cards, labels, stickers, caps, tees, you name it! Sometimes there is nothing quite like having something that you can hold in your hands to spread the joy.
Three Sixty services

The Full Service Suite

Digital Treasure™ of the month!

This month’s Digital Treasure features the amazing Sober Girl Society. HEY GIRL has been working with the team over at SGS for the past few months on completely transforming their online home, and applying brand extension in the form of illustrative elements in order to create a digital space that feels like a true reflection of their amazing brand and the community that they have created. The new website features...

✨ Events Booking System (with a gorgeous calendar view! )
✨ Virtual Shop
✨ Etsy Integration
✨ Affiliate Programme
✨ Blog & Press
✨ Interactive ‘Work with Us’ section
✨ Spotify Playlists
✨ Newsletter & Socials Integration
✨ Interactivity & Movement to the MAX
✨ Original, unique & bespoke design
✨ The list goes ON!

Ready to create some digital treasure for your very own dream brand? Check out the web services here!

Sarah is an absolute dream to work with! From the moment we started, she made the entire process feel completely stress-free. We immediately knew we trusted her completely. Sarah’s professionalism and dedication shines through in everything she does and every email she sends. She not only listened to our ideas but fully embraced our vision and brought it to life in ways we couldn’t have imagined.
One of the biggest tasks Sarah handled for us was seamlessly transitioning our Etsy account over to Shopify. What could have been a stressful and overwhelming task was made effortless by her. She handled every detail with care, ensuring that our products, listings, and branding were perfectly transferred. In addition to the transition, Sarah also created a gorgeous event page and completely redesigned our entire online presence.
Her creativity, combined with her technical skills, transformed our brand, and we couldn’t be happier with the outcome. She truly understood our aesthetic and worked tirelessly to ensure everything was exactly as we envisioned it. But what really sets Sarah apart is her incredible patience and attention to detail. No question was too small, and she always took the time to explain things thoroughly. Her support throughout the process made us feel confident and reassured. We are beyond grateful for Sarah’s hard work and commitment and cannot put into words how happy we are with the website. She exceeded our expectations in every way, and we highly recommend her to anyone looking for a talented, reliable, and passionate professional.  
Working with Design Gals is going to be a game changer for us, and we can’t explain how excited we are! Over the past couple of years, everything has been a bit jumbled with different aspects of our business spread across various platforms. But Sarah and her team have brought it all together seamlessly. Their expertise has transformed our operations and brand presence, and we’re thrilled about the new, streamlined approach. We truly believe this is a pivotal moment for us and can’t wait to see the positive impact unfold.

View the full website

what’s so different about working with HEY GIRL™

A true collaboration between founder and designer to create totally transformative results
I share in your energy & excitement as if it were my own brand, making the experience a joy from start to finish.
I have a sky high standard across all project deliverables, from strategy, to presentation to implementation.
I have a design aesthetic that you won’t find anywhere else, it is authentic to me, and that can’t be replicated!
I always go the extra mile to ensure you have everything you need to launch your new designs with conviction

Enquire with me

but don’t take my
word for it

Millie | Sober Girls Society

Sarah is an absolute dream to work with! Sarah’s professionalism and dedication shines through in everything she does and every email she sends. She not only listened to our ideas but fully embraced our vision and brought it to life in ways we couldn’t have imagined. Her support throughout the process made us feel confident and reassured. We are beyond grateful for Sarah’s hard work and commitment and cannot put into words how happy we are with the website.
Read the full review...
molly | these girls run

AMAZING! Our business now looks so much more professional, Sarah has elevated our branding and website beyond what I thought! Everything is so seamless, and has also improved our working efficiencies too from a website POV- she's changed the game for These Girls Run and I can't thank her enough!
Immy | Cayc London

Working with Sarah has been a total dream. It has been such a huge privilege to witness Sarah’s extraordinary talent at bringing a vision to life. The process has been incredibly joyful, full of support and I feel she has captured CAYC perfectly. From visiting the studio for in-person meetings, to regular check-ins and updates over email, the experience was seamless, clear and so much fun! Together with Danielle, Design Gals really is the dream team, and I’m already excited to work with them again!
Nat | Nail Gal Nat

Seamless from start to finish, fun and exceeded my expectations in terms of delivery. I’m over the moon!
Sarah delivered beyond my expectations. I struggle to see past the moodboard, like what else could anyone possibly design but hey, look at my branding!! It’s everything I wanted and everything I didn’t know I needed. I can’t wait to slap it across everything I do.
Fiona | Boss your PR

Working with Sarah has been total joy from start to finish! She is an incredible talent but also has her onboarding process and structure totally nailed. She kept me informed at every stage and made super clear what she needed from me and in turn what I could expect from her. A flawless client/provider journey with results that I am absolutely in love with!
Faye | Evie Joynes

Amazing! From the first call Sarah completely understood the vibe I was going for and went above and beyond at every stage to deliver the perfect branding for my business! Having my branding done has massively changed my mindset as it's made me really clear on the aesthetic of my brand and made me see it is as an ACTUAL brand and not just my own project!
Alice | Creative Babes Club

HEY GIRL utterly understood and saw my brand vision. I loved the collaborative process, Sarah was so on my creative wave length and gave my brand the ultimate glow up. HEY GIRL’s unique design flair and Sarah’s professionalism, empathy and passion for visually communicating Creative Babes Club was such an uplifting experience.
Adessa | The Go To Lash & Brow Studio

12/10 experience working with HEY GIRL. Everything was so seamless, Sarah created my dream branding!
Rosie Breen | Girls Club Organisation

Incredible. Sarah understood every need and vision from the get go and her work has been nothing short of perfect! The whole experience has been fantastic.
Jo | BKRY

From the minute I started chatting to Sarah on my welcome chat I could tell she was the perfect designer for my brand. She has captured my vision perfectly and more so, creating a fun, cool and inspiring brand and website. I can now relaunch as a proper brand which will stand the test of time. I know as a bakery brand it’s very unusual to have graphics so modern and think this will help us stand out locally and online.  Thanks so much can’t wait to work with you moving forward.
Lucy | Nest Interior Design

Amazing! From the get go, Sarah totally got how I wanted the documents to look and the tone I wanted them to have. She is super enthusiastic and 'can do' and has a great eye for colour and adding in little personal details to bring things to life. She was organised and communicative and went above and beyond on her project with me.

meet your designer

HEY GIRL. I’m Sarah, designer, small business lover and founder of HG.

I am a passionate, friendly and kind designer and like to think I am a joyful person to collaborate with. I think starting your entrepreneurial journey, and turning your passion into a lifestyle is quite possibly the coolest thing you can do. I love supporting founders and hearing all about their unique journeys and aspirations, and always share in the energy and excitement that working with a designer on building your dream brand brings.

At HEY GIRL, I have worked with a wonderful breadth of inspiring female founders supporting them with their business growth through design. From fashion brand owners, to coaches, podcasters, journalists, girls clubs & organisations, interior designers... the list goes on! But one thing they all have in common? They are ready to take the business or idea to the next level.

Before founding my design studio, I was actually a Fashion Buyer and built collections for all the big highstreet names. I travelled the world, met so many amazing people, and honed a creative eye that can’t be replicated! It is this unique experience that has made me the designer I am today. I come with a breadth of experience both on and off screen that makes the HG experience truly one of a kind.