5 Ways to Make Your Squarespace Website Fun and Engaging for Service-Based Businesses
Welcome, bestie! Your website isn’t just a page on the internet, it’s your business’s digital home, the cozy corner where your audience comes to sip virtual tea and get to know your services. If you’re a service provider, whether you’re a social media manager, coach, or designer, this post is for YOU. Let’s sprinkle some creativity, strategy, and fun onto your Squarespace website to make it as engaging as that chat with your favorite client. Ready? Let’s go!
1. Show Your Work in a *Fun* Way
Your portfolio shouldn’t just sit there, it should shine! Whether you're a social media manager or a brand designer, make your work pop with dynamic layouts and storytelling.
Idea for Social Media Managers: Create an interactive slider to showcase your best-performing posts, client projects or campaigns. Add hover effects, so when someone scrolls over an image, a fun stat like “Increased engagement by 200%” or “Brought 1,000 new followers ” appears. Pro tip: Pair this with a behind-the-scenes look at your creative process.
Why It Works: People love seeing results and the magic that made it happen.
2. Add Personality with Movement & Interactivity
Static websites? Snooze. Let’s add some spark! Squarespace makes it easy to sprinkle in movement. Use hover effects, animated buttons, or scrolling text to bring your site to life.
Try This:
- Buttons that change color when hovered over (how fun is that?!).
- A scrolling testimonial carousel so potential clients can see all the love you’ve received without lifting a finger.
- GIFs or subtle animations on your homepage to grab attention.
Example: On one of my client sites, Sober Society, we integrated interactive elements like Spotify playlists, a virtual shop, and even a gorgeous calendar view for event bookings. It’s functional and fabulous!
3. Use Social Proof to Build Trust
People want to work with someone who’s already killing it. Add testimonials, client spotlights, or transformation stories to your site to build credibility.
Take It Up a Notch:
Instead of plain text testimonials, try a Q&A format or a short video clip from your client (with their permission, of course). Pair this with photos, graphics, or a mini case study for extra impact. Bonus points if you integrate these into a blog post to boost your SEO!
4. Make Your Services Page a Journey :
No one likes being hit with a wall of pricing details right off the bat. Instead, invite your visitors into a story.
Here’s How:
Start with who the service is for (hint:*It’s for you, overwhelmed small biz owner!) and the problem you’re solving. Follow with a transformation story or a “Why work with me?” section. Only then, share the details of the service, deliverables, and pricing.
Add fun touches like clickable FAQs or scroll-triggered animations to keep the page dynamic and engaging.
5. Create a Resource Hub
Nothing screams expert like giving away helpful resources for free. Dedicate a section of your site to downloadable guides, checklists, or templates that speak directly to your audience’s needs.
Pair these freebies with a sign-up form for your email newsletter (hello, lead generation!). This not only paints you as the go-to expert but also keeps your audience coming back for more.
Remember: Squarespace has pre-designed layouts and built-in sections to make this process *so* much easier.
Your Squarespace website isn’t just a digital business card, it’s an experience. Whether you’re using hover effects, adding client success stories, or creating interactive portfolios, it’s all about connecting with your audience in a way that feels uniquely *you*.
Ready to Build Your Own Dream Design Biz?
If you’re feeling inspired to take the leap, know this: it’s possible to create a design business that feels authentic, sustainable, and aligned. Take it one step at a time, keep refining your skills, and don’t be afraid to put yourself out there.
Come say hi to me on Instagram (@heygirl_studio), or if you’re ready to take your brand to the next level, I’d love to help you make it happen. Check out my portfolio, and let’s create something magical together 💖
Loads of Love,
Sarah
